Step 1: Claim and Verify Your Google Business Profile
The first step is to claim your profile on Google Business Profile Manager if you haven’t already. Once claimed, go through the verification process to confirm your business is legitimate.
- Visit Google Business Profile Manager to get started.
- Verification usually involves a mailed postcard with a code.
Pro Tip: Use your legal business name and match it exactly with your other online listings to maintain consistency.
Step 2: Complete Your Business Information
A fully completed profile builds credibility and helps potential customers learn more about your services. Focus on the following:
- Business Name: Use your legal name without adding keywords (e.g., avoid “ABC Roofing – Best Roofers in Town”).
- Category: Select “Roofer” or “Roofing Contractor” as your primary category. Add related services, like “Roof Repair” or “Roof Inspection,” as secondary categories.
- Address: Ensure your address is accurate, especially if you have a physical office.
- Phone Number: Use a local number to increase trust.
- Website URL: Direct homeowners to your main website or a specific landing page for roofing services.
- Hours: Include accurate business hours and update them for holidays.
Step 3: Add High-Quality Photos and Videos
Visual content makes a huge impact on potential customers. Profiles with photos receive 42% more requests for directions and 35% more clicks than those without.
- Photos to Include:
- Team in action: Roof installations, repairs, or inspections.
- Completed roofing projects (before-and-after shots).
- Your trucks with branded decals.
- Your office or storefront, if applicable.
- Videos: Short clips of your team working or a walkthrough of your roofing process.
Step 4: Use the Services and Products Feature
Highlight your specific services to make it easy for homeowners to understand what you offer.
- Add services like “Shingle Roof Replacement,” “Metal Roof Repair,” or “Emergency Roof Tarps.”
- Include brief descriptions and pricing (if applicable).
Pro Tip: Use keywords homeowners might search for, like “Affordable Roof Repairs” or “Local Roof Replacement Experts.”
Step 5: Encourage and Respond to Reviews
Positive reviews are the cornerstone of building trust. Homeowners are more likely to choose a roofer with glowing testimonials.
- How to Get Reviews:
- Ask satisfied customers directly after completing a job.
- Send follow-up emails or texts with a link to your GBP.
- Include review requests in invoices or thank-you notes.
- Respond to Reviews:
- For positive reviews, thank the customer and emphasize your dedication to quality.
- For negative reviews, remain professional, address their concerns, and offer solutions.
Step 6: Post Regular Updates
Use Google Posts to share updates, promotions, and valuable tips. Posts are a great way to keep your profile active and engage with potential customers.
- Examples of Posts:
- Seasonal promotions (e.g., “20% Off Roof Inspections This Spring!”)
- Blog links or roofing maintenance tips.
- Announcements, like awards or new certifications.
Step 7: Track Your Performance with Insights
Google provides data on how users interact with your profile. Use these insights to refine your strategy.
- Metrics to Monitor:
- Profile views.
- Direction requests.
- Phone calls and website visits.
- Search queries used to find your business.
Pro Tip: Optimize for keywords based on user search queries. For instance, if many users find you through “affordable roof repair,” integrate this phrase into your profile and website.
Conclusion
An optimized Google Business Profile is your ticket to attracting local roofing leads and staying competitive in the market. By maintaining accurate information, showcasing your expertise through visuals, and encouraging reviews, you can ensure your roofing business is top of mind for homeowners in your area.
Ready to elevate your online presence? Contact Hammer Digital today for expert local SEO services tailored to roofers.