Who We Are
Hammer Digital is a digital agency focused on providing effective strategies for home service professionals
Our Mission
At Hammer Digital, our mission is to empower home service professionals by providing top-tier digital solutions that drive growth and success. We are committed to enhancing the online presence of home service professionals through cutting-edge web design, SEO, SEM, SMM, and content marketing strategies.
A Message From Our Founder
Kevin Smothers, Founder & CEO
Growing up in the trades was second nature to me. As a young boy, my father was a carpenter, and some of my earliest memories are helping him in the workshop—popping chalk lines, feeding boards through the table saw. Later, when demand shifted, he became a certified electrician, and I watched him work tirelessly to learn a new craft and excel at it. At 19, I tried my hand at roofing, only to realize my fear of heights wasn’t going to make that possible. Instead, I found my footing in marketing and technology.
In 2005 I started working for, and helped scale, one of the largest contractor-focused digital marketing companies in the country, where I helped tens of thousands of contractors generate homeowner leads. I ventured out on my own in 2009, and have since dedicated my time perfecting digital marketing and technology solutions for local home service pros.
I founded Hammer Digital because I know how much tradespeople give to their work—every job, every customer gets your full attention. But that leaves little time to learn the complexities of web design and digital marketing. That’s where we come in, so you can focus on doing what you do best—building amazing things.
Why We Focus on Home Service Professionals
At Hammer Digital, we understand the unique challenges and opportunities within the home service industry. Our dedicated focus on home service professionals allows us to tailor our digital marketing and web design strategies specifically to meet their needs. By specializing in this niche, we can provide more effective and efficient solutions that drive real results for our customers.
Home service professionals like roofers, plumbers, HVAC technicians, and home remodelers benefit from our deep industry knowledge and targeted approach. We help them build a strong online presence, attract more local customers, and ultimately grow their businesses. Our expertise in SEO, SEM, SMM, and contractor web design ensures that our clients stand out in their competitive local markets.